Blog

Nitori, IKEA battle over Asia's growing furniture market - Nikkei Asia

Big-name chains gain foothold in China, Southeast Asia as incomes rise

TOKYO/SHANGHAI/BANGKOK -- Japanese furniture retailer Nitori Holdings and European rival IKEA are racing to expand their presence in China and Southeast Asia, where a growing middle class is creating a boom in home decor. Executive Wooden Office Desk

Nitori, IKEA battle over Asia's growing furniture market -                         Nikkei Asia

"Products here are priced well for their quality," a shopper at a Nitori store in Shanghai said in early December. "I live close by, so I come here every time the seasons change."

Discover the all new Nikkei Asia app

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Nitori, IKEA battle over Asia's growing furniture market -                         Nikkei Asia

Compact Office Desk By continuing to browse this website, you accept cookies which are used for several reasons such as personalizing content/ads and analyzing how this website is used. Please review our Cookie Policy to learn how you can update your cookie settings.